Thursday, February 16, 2012


For this week I was kind of in the mood for another look at rhetoric used in commercials, but I changed my mind half way through and decided to focus more on the product itself. I was looking at a container of dial for men at a Walmart and saw at the bottom was a little blue strip that drew my attention with the words pheromone infused. Now after further inspection of the back of the bottle the words pheromone-infused come up again with the addition of the phrase Need we say more. So after really thinking about it I came to the answer yes, yes you need to say more. The hope is that from hearing that this product contains pheromones the consumer assumes that it works well and the idea that the soap contains pheromones leads to the belief that it supposedly attracts the opposite sex, which is all good in a sense but the lack of explanation seems really misleading. The whole time I couldn’t help thinking what types of pheromones are being put in, are they coming from plants or animals, how much is being put into each container and how long does it last because “surprisingly” that was not expressed on the container. I had other though like what part of this organism were these pheromones extracted from because certain parts I don't want on my skin and my most pressing question if these are pheromones from different creatures do they even attract human women, because I don’t know about you but I don’t want stray animals following me back to my dorm room.

Leave your comment below if you agree/ disagree

2 comments:

  1. haha i always thought these Dial adds were ridiculous. i find it kind of hard to believe that just a shampoo can give off such a "powerful" pheromone vibe so easily, i mean...its a shampoo. but hey, the ads must work because i see dial everywhere. its funny how certain ads can rope people in

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  2. HAHAHA these posts always amuse me. Yeah I'm with you. I really really would like to know where thes pheromones are coming from cuz I do not want to be washing myself with some dogs sperm celss. I wish they were more specific on these adds but i guess if they were then no one would buy their product.

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